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Six threads we keep pulling on: what grows in the edge, what lives in it, and what the weather does to both.

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Latest across every thread

The three most recent dispatches, whatever they are about.

Creator Roles @ Microsoft, Notion, OpusClip, Citizen & Minecraft

Nov 13, 2026

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3 min read

Creator Roles @ Microsoft, Notion, OpusClip, Citizen & Minecraft

Microsoft, Mojang, PlayStation and Notion: the giants are building creator capability in-house, level by level.

Gaurabh Mathure
Gaurabh Mathure
Creator Roles @ OpenAI, Agentio, CookUnity, Dhar Mann Studios & HeyGen

Nov 10, 2026

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3 min read

Creator Roles @ OpenAI, Agentio, CookUnity, Dhar Mann Studios & HeyGen

If nobody knows who you are or what you offer, how in the world are they going to pay you?

Gaurabh Mathure
Gaurabh Mathure
Creator Roles @VeeFriends, ElevenLabs, Aurelius, WWAY and Agentio

Nov 3, 2026

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4 min read

Creator Roles @VeeFriends, ElevenLabs, Aurelius, WWAY and Agentio

A trading-card break host, a music-making creator, a Newsfluencer: fourteen roles where the job is being the face.

Gaurabh Mathure
Gaurabh Mathure
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